Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
5 Augmented Reality Campaigns That Actually Worked
5 Augmented Reality Campaigns That Actually Worked Brittany Thomas, Senior Producer – Shop Marketing & Creative Group Marketing is meant to dazzle and wow an audience and there are so many tools to help professionals achieve that. One of those tools is augmented reality [AR] which is being used across vast industries. AR and Virtual […]
Virtual Reality is THE Dumbest Thing in Marketing Since…
Virtual Reality is THE Dumbest Thing in Marketing Since… Luke Miller, Founder – Shop Marketing & Creative Group It’s the Minidisc (3DTV, Google Glass, Betamax, etc.) all over again: a technology being shoved down your throat that isn’t ready for prime time and, more importantly, may never be. Virtual reality, or VR, is everywhere right […]