Who let creativity die in all of us?
Luke Miller, CEO/CCO – Moment Creative Sit up straight, be quiet, act your age, don’t do that, calm down, you’re an adult now… All phrases we undoubtedly heard at some point during our coming of age. Seemingly innocuous phrases on the journey to adulthood, but the truth is that each one of them is a […]
The Co-Working Revolution Must Die
Luke Miller, CEO/CCO – Moment Creative Have you ever wondered what it would be like to live in a fishbowl? Well, you’re in luck! An office at a co-working space is exactly what you’re looking for. Sliding glass doors, huge picture windows that double as fun, hard to read white boards, kombucha on tap, endless […]
In-House Transparency: 13 Pros And Cons Of Full Disclosure
Some agencies are opting to give their team members full disclosure of the company’s finances. Members of Forbes Agency Council share their own in-house transparency experiences. Source: In-House Transparency: 13 Pros And Cons Of Full Disclosure
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something a little different. I think we are pretty well positioned as experts and thought leaders in the experiential marketing (event marketing, XM, engagement marketing, etc.) space, […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Tips for Generating New Business
Brittany Thomas, Developer + Producer – Shop Marketing and Creative Group Generating new leads for your business can sometimes be a difficult task, but it is essential to growing a company. Whether you’re focused on digital lead acquisition or prefer a good old-fashioned networking event; if you search the internet, there are hundreds of ways to […]