Brands and Festivals: Our Favorite Unexpected Activations
Brands and Festivals: Our Favorite Unexpected Activations Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a [...]
Actual Reality Is Far More Impressive Than VR
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard [...]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are [...]
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new [...]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on [...]
Here’s Why VR Doesn’t Work For Your Brand…
Here’s Why VR Doesn’t Work For Your Brand… CB Barthlow, Director of Development, Shop Marketing & Creative Group VR is very important right now. At least, we’re supposed to think it is. [...]
Virtual Reality is THE Dumbest Thing in Marketing Since…
Virtual Reality is THE Dumbest Thing in Marketing Since… Luke Miller, Founder – Shop Marketing & Creative Group It’s the Minidisc (3DTV, Google Glass, Betamax, etc.) all over [...]
