Controversy and Integrity
Luke Miller, CEO/CCO – Moment Creative I recently posted something to LinkedIn that ended up being a bit controversial. The truth is, it wasn’t controversial…or at least it shouldn’t be. The sad thing for me is that it cost my company the chance to pitch for what could have been some big business with a […]
Who let creativity die in all of us?
Luke Miller, CEO/CCO – Moment Creative Sit up straight, be quiet, act your age, don’t do that, calm down, you’re an adult now… All phrases we undoubtedly heard at some point during our coming of age. Seemingly innocuous phrases on the journey to adulthood, but the truth is that each one of them is a […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek
The 5 Things You Need For A Successful Pitch
The 5 Things You Need For A Successful Pitch CB Barthlow, Director of Development – Shop Marketing & Creative Group Last week I spent a few days on the East Coast with my colleagues from #TheShop. We were invited to a major brand’s international headquarters to pitch our concepts and, ultimately, ourselves. Imagine that; a […]
You Have No Business Pitching That
You Have No Business Pitching That CB Barthlow, Director of Development – #TheShop “What we need to do is build a robust sales funnel, an automated drip campaign and content marketing strategy that will position us as a thought leader in the space; this will allow us to reach a diverse potential client base […]
Making The Leap from Corporate to Creative? Five Things You Must Do!
Making The Leap from Corporate to Creative? Five Things You Must Do Brittany Thomas, Senior Producer, Developer – Shop Marketing & Creative Group One sunny afternoon I was, again, for the fifth time that week, updating Salesforce with the same redundant information at my corporate job and I felt a spark. I looked out the […]
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You)
You Should Quit Your Job Today (4 Signs Your Current Job is Killing You) CB Barthlow, Director of Development – Shop Marketing & Creative Croup I hope you have at least one person in your life who can be brutally honest with you. One person, be it friend, colleague, sibling or spouse who’s not afraid […]
A OR B? Why The AOR Model Isn’t Good for Anyone
A OR B? Why The AOR Model Isn’t Good for Anyone Luke Miller, President and COO – Shop Marketing and Creative Group As an agency executive, when you hear the term Agency of Record (AOR), you get excited, or at least you should… or at least you should if you’re old hat. That’s better; oId […]