Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View He
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social medi
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dolla
This Philosophy Changes Everything
This Philosophy Changes Everything Luke Miller, President and COO – Shop Marketing and Creative Group It’s a philosophy I have operated with since my first agency role. It
Is your marketing agency honest?
Is your marketing agency honest? Luke Miller, President and COO – Shop Marketing and Creative Group It is pretty easy for a marketing or advertising agency with a big idea t
The Event Kit: Must Have Items for Successful Events
The Event Kit: Must Have Items for Successful Events Luke Miller, President and COO – Shop Marketing and Creative Group It comes standard with all of our events, whether it
Burger King Wants McDonald’s Help to Make the ‘McWhopper’
Burger King has issued McDonalds a friendly little challenge via full page ads in major newspapers. Genius? We think so. We didn’t write this one, so you will have to read it
How Aging Millennials Will Affect Technology Consumption
As the biggest generation in America—millennials—spends the next five years racking up points for hitting various life milestones, such as children, car, home and debt, it’s
Engagement Marketing: How to kill it, without KILLING it
Engagement Marketing: How to kill it, without KILLING it. Luke Miller, President and COO – Shop Marketing and Creative Group Engagement marketing; what is it? For starters,
Heineken | Work vs. Soccer: This is why marketing works.
This is a very concentrated, and ultimately relatively cheap, experiential campaign. The beauty of it is the viral video that accompanies it. Brands take note.
