M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are [...]
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new [...]
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated [...]
This Philosophy Changes Everything Luke Miller, President and COO – Shop Marketing and Creative Group It’s a philosophy I have operated with since my first agency role. It’s about [...]
Is your marketing agency honest? Luke Miller, President and COO – Shop Marketing and Creative Group It is pretty easy for a marketing or advertising agency with a big idea to lure in an [...]
The Event Kit: Must Have Items for Successful Events Luke Miller, President and COO – Shop Marketing and Creative Group It comes standard with all of our events, whether it is wet sampling [...]
Burger King has issued McDonalds a friendly little challenge via full page ads in major newspapers. Genius? We think so. We didn’t write this one, so you will have to read it here: Burger [...]
As the biggest generation in America—millennials—spends the next five years racking up points for hitting various life milestones, such as children, car, home and debt, it’s worth asking what are [...]
Engagement Marketing: How to kill it, without KILLING it. Luke Miller, President and COO – Shop Marketing and Creative Group Engagement marketing; what is it? For starters, in the marketing [...]
This is a very concentrated, and ultimately relatively cheap, experiential campaign. The beauty of it is the viral video that accompanies it. Brands take note.
