In-House Transparency: 13 Pros And Cons Of Full Disclosure
Some agencies are opting to give their team members full disclosure of the company’s finances. Members of Forbes Agency Council share their own in-house transparency experiences. Source: In-House Transparency: 13 Pros And Cons Of Full Disclosure
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]
Why Everything You Know About Marketing Is Obsolete
For one thing, how are you taking advantage of the fact that your customers are never offline? We didn’t write this one, so you will have to read it here: Why Everything You Know About Marketing Is Obsolete | Inc.com
Are you making these event mistakes?
Are you making these event mistakes? Luke Miller, President and COO – Shop Marketing and Creative Group Assuming Everything Will Go Right Events are the definition of Murphy’s Law: if it can go wrong, it will. I can’t tell you how many unprepared individuals I have seen at various events. These individuals are so flustered that they […]