In-House Transparency: 13 Pros And Cons Of Full Disclosure
Some agencies are opting to give their team members full disclosure of the company’s finances. Members of Forbes Agency Council share their own in-house transparency experiences. Source: In-House Transparency: 13 Pros And Cons Of Full Disclosure
Shop Marketing and Accountingprose Make a Great Team
One of our most cherished and trusted vendors, Accountingprose, just wrote a blog about us. We are just smitten. We love bookkeeping for creative agencies. It’s our jam! Find out why the owner of Shop Marketing loves having us handle the bookkeeping and payroll for his creative agency. Read the whole story here: Why Shop […]
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something a little different. I think we are pretty well positioned as experts and thought leaders in the experiential marketing (event marketing, XM, engagement marketing, etc.) space, […]
Why Influencer Marketing Shouldn’t Influence Your Marketing Budget
Brittany Thomas, Senior Producer and Developer – Shop Marketing and Creative Group Influencer marketing is not a new concept but, with the continued importance of social media, it has become more prevalent. Rather than focusing on a target market as a whole, influencer marketing focuses on influential people and identifies individuals that can impact potential […]
Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In
Clients are investing more and there’s more competition among highly creative shops. “Two or three years ago, clients saw it as an incremental spend. Now they’re moving dollars previously slated for media or broadcast into experiential.” Take a look at this article and then let’s talk. #TheShop will offer more competitive rates and higher level […]
5 Brands That Could Benefit From Experiential Marketing
5 Products or Brands That Could Benefit from Engagement Marketing Luke Miller, Executive Producer – Shop Marketing and Creative Group Go ahead and jump! Hint Water This water brand is on fire. Hint, a lightly flavored water with no sugar, is growing at an incredible rate through very pointed, aggressive online marketing. Their subscription model […]
6 Tips for Creating a Successful Experiential Marketing Campaign
6 Tips for Creating a Successful Experiential Marketing Campaign Brittany Thomas, Jr. Producer + Developer – Shop Marketing and Creative Group Experiential marketing campaigns enable brands to build a stronger connection with consumers through fun, unique, and creative experiences. When well-executed and correctly targeted, these campaigns can increase engagement and create a lasting impression with consumers. […]
The Snapchat Spectacle
The Snapchat Spectacle Luke Miller, Executive Producer – Shop Marketing and Creative Group “6 billion dollars and he didn’t sell, what an idiot!” I once emphatically proclaimed to a friend. That was the number Facebook offered Evan Spiegel to buy his company, Snapchat (now Snap, Inc.), about 2 or 3 years back. “There is no way he […]
Are you a victim of this horrible thief?
Are you a victim of this horrible thief? Luke Miller, President and COO – Shop Marketing and Creative Group Call the police! We’re all getting robbed point blank and no one is doing anything about it. We are getting robbed at sporting events, we’re getting robbed on vacations, we’re even getting robbed in our own homes. No, […]
The Eiffel Tower’s colors will be at the mercy of social media users during Euro 2016
This is just fantastic. Taking over an iconic landmark with consumer driven content, touché France and Orange touché. Simple, engaging, and, relatively, safe. This will be a win for all parties. We didn’t write this one, so you will have to read it here: The Eiffel Tower’s colors will be at the mercy of social […]