Shhhhhhhh, IT List Revealed
Luke Miller, Executive Producer – Moment Creative We started the application process for Event Marketer’s IT List several months ago. The 2018 edition of the annual list of the nation’s top agencies was recently released and, to the surprise of no one, it is filled with 100 massive, conglomerate agencies – many of which have […]
Six Ways You Can Enhance Your Brand Storytelling Skills
Sharing your organization’s brand can be tricky: There are a lot of different approaches, and some of them are far more effective than others. Here are a few things you should know. Businesses should have a personality, just as we do. If we attempt to run our businesses as sterile machines, we will never be […]
It’s Time to Shift Money Away From Upfronts and Into Experiences
Why is this still a difficult conversation for us to have? We are constantly trying to convince new clients that the future isn’t in the past – traditional and digital. People want REAL, so start giving them what they want. We didn’t write this ine, so you’ll have to read it here: It’s Time […]
We’re Measuring Experiential All Wrong
Some great takeaways here for those who tend to want “real data” to track results. Sure digital provides instant, measurable feedback – but the conversions are far lower. Brand experience can occur so many different, immeasurable ways. This is why it is so critical to develop evangelists and continue getting your product in front of […]
Shop Marketing and Accountingprose Make a Great Team
One of our most cherished and trusted vendors, Accountingprose, just wrote a blog about us. We are just smitten. We love bookkeeping for creative agencies. It’s our jam! Find out why the owner of Shop Marketing loves having us handle the bookkeeping and payroll for his creative agency. Read the whole story here: Why Shop […]
The Windup and The Pitch
Luke Miller, Executive Creative – Moment Creative We generally try to provide expertise or opinions on industry happenings when we blog, but this time we want to do something a little different. I think we are pretty well positioned as experts and thought leaders in the experiential marketing (event marketing, XM, engagement marketing, etc.) space, […]
Thank You!
When we look at Shop Marketing and Creative Group’s growth this year, it is hard to imagine that just under three years ago we were a one-man firm with a small book of business and a big dream. During this wonderful time of year, we would like to express our gratitude to everyone that has […]
Brands and Festivals: Our Favorite Unexpected Activations
Brittany Thomas, Senior Producer – Shop Marketing and Creative Group Festivals are a great place to engage with consumers for a number of reasons – aside from connecting with people while they’re already having fun and in good spirits, festivals are trendy, fashion forward, and they attract thousands of people to a single place, simultaneously. From […]
Actual Reality Is Far More Impressive Than VR: Volume vs. Immersion
Luke Miller, Executive Producer – Shop Marketing and Creative Group In the last 2-3 years, virtual reality has been hard to ignore, if for all the wrong reasons. A technology that doesn’t seem to have inherent value, but certainly a technology that many companies and individuals alike are trying to cram down everyone else’s throat. […]
Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working.
M&M’s, Jaguar, Mastercard and others seek direct connections and more meaningful relationships with consumers. We Didn’t Write This One, So You’ll Have To View Here: Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek